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Digital Media Wire and Rogers MusicStore CANADIAN MUSIC WEEK Join Forces to Bring Millennials Conference to Canada
Elite Group of Entertainment Executives and Consumer Marketers to Converge in Toronto to Focus on Connecting with Tweens, Teens & Gen Y!
Los Angeles, CA (Billboard Publicity Wire) November 29, 2007 -- Digital Media Wire, the leading digital entertainment publisher and events company, and Rogers MusicStore CANADIAN MUSIC WEEK, Canada's leading annual entertainment event dedicated to the expression and growth of the country's music, media and entertainment industries, today announced a partnership to host Millennials Toronto, a youth-focused media conference at the Fairmont Royal York in Toronto on Wednesday, March 5, 2008.
"Rogers MusicStore CANADIAN MUSIC WEEK is one of the most respected music and media events in the world. Having established Digital Media Wire as a leading brand and becoming a trusted authority in the U.S. among entertainment, media and technology executives, we are continually looking for opportunities to grow both in the U. S. as well as internationally. Millennials Toronto is our first event abroad and the fact that CMW has chosen to partner with DMW is yet another example of our growing network of premier industry partners," said Ned Sherman, CEO and publisher, Digital Media Wire.
The one-day event brings together leading entertainment, media and technology executives and consumer marketers to focus on how to connect with the much sought after Millennial Generation (those born between 1978 and 2000), which will outnumber both Baby Boomers and Gen-Xers by 2010 to become the most significant consumer sector for the media and entertainment industries.
The conference tackles the most important questions facing content creators and consumer marketers today: How do content owners and marketers reach this highly elusive demographic of consumers? Which brands get it and which don't? How are Millennials spending their time off and online, in social communities and with their mobile devices? How can understanding how Millennials interact with and value music, games, video, marketing messages and self expression help to shape new business strategies for entertainment businesses? How to design products and services that will enhance and empower the lifestyle of Millennials and build brand loyalty? How do you monetize new viral economies like MySpace, Facebook, Second Life & YouTube? What new business models are emerging for user-generated content, games and other interactive forms of entertainment?
"This is the first generation to grow up immersed in networked digital media, which represents both a significant change and challenge for marketers," said Neill Dixon, Rogers MusicStore CANADIAN MUSIC WEEK President. "We are very pleased to be producing this conference in conjunction with Digital Media Wire to address a need in the marketplace for direction on how to connect with the consumer mindset of this generation."
Decision-makers from record labels, television studios, technology companies, wireless companies, gaming companies, advertising firms, attorneys, marketing companies, research companies and payment companies are participating in the event.
As an exclusive benefit to conference participants, attendees will receive the second edition of Millennials & The Digital Entertainment Age: A Sourcebook for Consumer Marketers with a series of insightful articles providing practical information, case studies and strategic advice for consumer marketers focused on this generation.
Event sponsors and media partners include Passalong Networks, VictorHouse Films, SurveyU, 12 to 20, Mobile Youth, New York-Tokyo, Parks Associates, and NVPR.
For complete agenda, registration and event details please visit:
http://www.millennialsconference.com/canada or www.cmw.net
Please add this information to your listings. We are presently confirming interviews.
About Digital Media Wire, Inc:
Digital Media Wire is a leading events, news, and publishing company serving the digital entertainment & media industry since May 2000. Digital Media Wire produces executive forums featuring the leading executives in digital media and entertainment. Digital Media Wire also publishes an authoritative daily email newsletter and industry directory. For more information, please visit: www.digitalmediawire.com.
Rogers MusicStore CANADIAN MUSIC WEEK is Canada's leading annual entertainment event dedicated to the expression and growth of the country's music, media and entertainment industries. Combining two information-intensive conferences; a cutting edge trade exposition; five awards shows and the nation's largest New Music Festival, Rogers MusicStore CMW spans a four-day period from March 5 to March 8, 2008 at the Fairmont Royal York Hotel and various downtown Toronto venues, attracting participants from across the globe. For more information, visit www.cmw.net.
For Rogers MusicStore CMW, please contact:
Planet3 Communications - Sarah Etherden/Joanne Smale
T: 647.346.4101
For Digital Media Wire, please contact:
NVPR - Hal Bringman
T: 323-851-6877
Digital Media Wire, Inc. - Ellen Gildersleeve
T: 310-855-0033
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