Users Can Display Music Taste, Brands Can Permeate Social Networks

FRANKLIN, Tenn. (Billboard Publicity Wire via Business Wire EON) January 3, 2008 -- Media distribution developer PassAlong Networks™ today launched Rostr™, a customizable and interactive Web playlist widget that enables artists, labels, fans and brands to extend their reach into social networks while offering users a unique tool for displaying their music tastes.

Music lovers can make the Rostr playlist widget their own and list their favorite songs for everyone to see and hear.

“Rostr is great for companies wanting to extend their brand by having a presence on social networking sites like MySpace™, Facebook and Friendster,” said Dave Jaworski, co-founder and CEO of PassAlong Networks. “Music lovers can make the Rostr playlist widget their own and list their favorite songs for everyone to see and hear.”

Rostr allows users to create and display a list of songs they want to exhibit on their social network profile page or on their blog. Visitors can listen to samples of the listed songs and then follow links to where they can purchase the showcased tracks. Users can customize the widget with a variety of colors and by allowing friends to rate and comment on their music selection, while visitors can easily click-through to create their own Rostr playlist widget or duplicate an existing widget.

In addition to Rostr, PassAlong recently launched a series of co-branded OnTour® widgets featuring artists like Barenaked Ladies, Alicia Keys, Mario, Cassidy and others. To access the Rostr widget go to ROSTR: Share Your Music With the World, to access the OnTour widgets go to www.ontour.net.

Rostr is an Adobe® Flash® Web-based widget that can be incorporated into any social network profile that accepts HTML code. Rostr can also be adapted to other forms of media or commerce and can be branded for any company or promotion.

About PassAlong Networks

PassAlong Networks works to empower artists and fans by enhancing the Connected Consumer™ ecosystem. PassAlong’s suite of services includes StoreBlocks™, OnTour®, freedomMP3™ and subsidiary Speakerheart™; current initiatives include advertising premium incentive programs, ad-supported revenue models, variable-pricing programs, in-car music downloads, mobile devices, media place-shifting and device-shifting, digital video libraries and social networks. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tennessee. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points, Rostr and Speakerheart are trademarks of PassAlong Networks. All other brands are trademarks of their respective owners.

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