Jango Partners with Seventeen.com to Create Co-Branded Celebrity
Music Widgets
Jango Deploys Special Edition Celebrity DJ Widgets for
Seventeen.com, Featuring the Favorite Music of Rihanna, Ashlee Simpson,
Pete Wentz, Taylor Swift, Brendon Urie, and Jordin Sparks
NEW YORK (Billboard Publicity Wire via Business Wire EON) May 5, 2008 --
Jango (www.jango.com), the
fast-growing social music site, and Hearst Magazines today announced a
cross-promotional partnership to develop co-branded online music widgets
for Seventeen.com, the website of Seventeen, the nation’s
best-selling monthly teen magazine. Matching social music and
editorial in a unique style, the new Seventeen.com widgets allow
readers to publish content across social networks, blogs, and other
online communities.
Kicking off the partnership, Seventeen.com will launch a collection of
special edition Celebrity DJ Jukeboxes, featuring the favorite summer
music personally selected by today's hottest artists, including Rihanna,
Ashlee Simpson, Pete Wentz (of Fall Out Boy), Taylor Swift,
Brendon Urie (of Panic at the Disco!), and American Idol
winner Jordin Sparks. Wrapped in a stylish skin specifically
designed for each Celebrity DJ, the hip, new Jukeboxes display an
eye-catching, animated filmstrip of scrolling artist images. The widgets
are to go live today on Seventeen.com and will be featured in the
magazine’s June issue (hitting newsstands May
6).
Not only can Seventeen readers tune in and listen right from
Seventeen.com (http://seventeen.com/playlist)
they can also post their favorite celebrity Jukebox to play directly on
their MySpace and Facebook pages as well as any personal Web site or
blog. The widgets can also be integrated into other online destinations
including Xanga, Live Journal, iGoogle, Friendster, Piczo, TypePad,
Dashboard, Vista, MyYearbook and more.
“This application helps the Seventeen
brand live beyond the pages of the magazine, adding an even deeper level
of interactivity and integration to the feature,”
said Seventeen Editor in Chief Ann Shoket. “The
Jango Jukeboxes are not only fun and functional; we also expect these
music widgets to be highly effective in driving referral traffic back to
Seventeen.com.”
“The partnership between Jango and Seventeen
is a natural fit – as we share much of the
same audience,” said Jango CEO Dan Kaufman. “With
widgets, syndication, and viral marketing playing such a vital role in
both the publishing and music industries –
there is great, mutual benefit in adapting the Jango Jukebox to help
drive Seventeen’s editorial and
promotional initiatives. We are also tremendously excited to co-brand
and cross-promote with an established, influential media outlet such as Seventeen
– not to mention this incredible group of
music celebrities.”
Seventeen’s Celebrity
Jukebox Examples:
Celeb Summer Playlist by Ashlee Simpson
Having just released her new album, Bittersweet World, Ashlee
Simpson’s Playlist features a variety of
fresh tracks including “Scream”
by Michael Jackson, “Wonderwall”
by Oasis, “Today”
by The Smashing Pumpkins, and “Doin’
Time” by Sublime.
Celeb Summer Playlist by Rihanna
Grammy Award winning performer Rihanna’s
Playlist features songs including “Sensual
Seduction” by Snoop Dogg, “Calabria”
by Enur, “Flashing Lights”
by Kanye West, and “You’ll
Never See Me Again” by Alicia Keys.
Celeb Summer Playlist by Seventeen June Cover Star Taylor Swift
This Playlist features songs handpicked by the chart-topping Taylor
Swift including “Hero/Heroine”
by Boys Like Girls, “Our Last Night”
by Better Than Ezra, “It’s
the Night Time” by Josh Rouse, and “Until
You” by Dave Barnes.
Jango Jukebox Availability
Seventeen readers can listen to all of the playlists online at http://jango.com/celebrity
starting today, where they can also get the embed codes for the new,
special edition Celebrity Jukeboxes. To create your own customized Jango
Jukebox or to makeover your existing Jukebox with new skins, visit http://jukebox.jango.com.
About Seventeen
Seventeen (www.seventeen.com)
is the best-selling monthly teen magazine, reaching more than 13 million
readers every month. In each issue, Seventeen reports on the
latest in fashion, beauty, health and entertainment, as well as
information and advice on the complex real-life issues that young women
face every day. Readers can also interact with the brand on the digital
front, with Seventeen mobile (m.seventeen.com).
In addition to its U.S. flagship, Seventeen publishes 15 editions
around the world. Seventeen is published by Hearst Magazines, a
unit of Hearst Corporation (www.hearst.com)
and one of the world’s largest publishers of
monthly magazines, with nearly 200 editions around the world, including
19 U.S. titles and 20 magazines in the United Kingdom, published through
its wholly owned subsidiary, The National Magazine Company Limited.
Hearst reaches more adults than any other publisher of monthly magazines
(77.4 million total adults, according to MRI, Fall 2007).
Seventeen.com is part of Hearst Magazines Digital Media’s
Teen Network, which collectively ranks as one of the top 10
entertainment news sites on the Internet, according to ComScore Media
Metrix.
About Jango
Jango is a social music service that lets people create and share custom
radio stations. It’s the easy way to play the
songs you want online, legally and free. With the ability to tune in to
other users’ stations at anytime, no other
site combines music and social interaction better. Founded in 2006 and
based in New York City, Jango is licensed by ASCAP, BMI, SESAC and
SoundExchange. To experience truly personalized Internet radio that is
simple, free, and social, tune in today at www.jango.com.
Media Note: Download web and print-ready product shots at http://www.jango.com/overview
under “Screenshots & Logos”
All company, brand, and product names herein are trademarks of their
respective holder(s).
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